Designers like Karl Lagerfeld are making short avant-garde fashion films to show off their new collections. Renata Espinosa on the line between art and infomercial.
Last week, Karl Lagerfeld premiered “Paris-Moscou,” a silent film about the early life of Coco Chanel, coinciding with his annual pre-fall “Metiers d’Art” collection—an unapologetic showcase of luxury that highlights the craftsmanship of the house’s ateliers. The ten-minute film, which stars model Edita Vilkeviciute as Coco, is a day-and-night-in-the-life of the designer. The film is set in 1913 at Chanel’s atelier, and then skips ahead to 1925, where we find Coco at a cabaret. Lagerfeld says the film was meant to draw a link between Chanel’s romantic relationship with Grand Duke Dmitri Pavlovich at the time and the 2008 Russian-inspired collection he debuted.
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